Using Landing Pages to Maximize PPC Results
Linking your Google Adwords Pay Per Click ads to an effective landing page can help increase your ad rankings, increase traffic to your site and increase conversions on your site, but choosing the wrong landing page can cost you both rankings and money. Here are a few tips that will help keep your Adwords ROI high: Choose a Relevant Page Pay Per Click advertisements are ranked by a combination of their Google Adwords quality score and their bid price. Having a higher quality score will allow...
Google Sidewiki - Steps To Claim Your Site
Google recently launched a new product called SideWiki. Google's Sidewiki is a browser sidebar that allows users to add comments and information about a particular site. There has been some controversy about this new service already. Some of the issues brought up: The Sidewiki content is hosted on Google Taking comments /content from site owners and centralizing it Lack of comment filtering, open up for spam Some equate it to bathroom wall graffiti With that we want to talk about getting a...
New Google Keyword Tool
If you haven't seen or heard about it, Google has a BETA version of the new Keyword Tool out. It still contains its fundamental functionality, but added some new features, made some tweaks, and changed the layout a bit. Here is a brief list of the new features and changes I noticed right away. If you know of any other neat features with the new Keyword Tool, we'd love to hear about them. My personal favorite, the Google Keyword Tool now lets you download a selected keyword list. Before you...
Is Your Site Search Costing You Sales?
Recently we were attempting to establish why there were a proportionally large number of visitors leaving a site from the site search results page. In other words, a customer would search for a product and then leave without clicking on any of the products. We decided to install a sniffer to watch what keywords users were using when they performed a search. We not only wanted to find failed searches we also wanted some more in-depth intelligence on the customers and their intentions when they...
Why Use CSS Sprites Part 1
You’ve heard the term bouncing around the Internet, but still not sure what, why, or how to use CSS Sprites. I’m here to enlighten you on this neat little feature that is sure to help speed up your site. This is part 1 of a 2 part series blog. Part 2 will entail How To Use CSS Sprites. Why would I want to use a CSS sprite? CSS sprites reduce the total number of http requests, can reduce the total size of the images, and increase your pages load time. For example, if you build an...
Understanding Google Adwords Quality Score
We get questions all the time on how to improve Pay Per Click PPC campaigns. One issue that comes up a lot is related to how Google ranks Adwords ads. What we find is that small businesses as well as large businesses do not understand that Google Adwords has it's own algorithm that is entirely separate from their organic search algorithm. It used to be that which ever advertiser bid the most on a keyword would have their ad show up the highest. This is no longer the case. Google has now gone...
What ICANN's New gTLDs Mean for Search Engine Rankings
For the past several months there has been a lot of talk and speculation as to whether or not ICANN will be opening up their gTLD-global top-level domain extension -registration in late 2010. ICANN stands for 'Internet Corporation for Assigned Names and Numbers' and is essentially the Internet's governing body, focusing specifically on domain registration. If ICANN's new gTLD program launches as planned, in late 2010 corporations, interest groups, cities and anyone else who has the financial...
Need an Digital Marketing Speaker for Your Next Seminar?
Sales & Marketing Technologies has the pleasure to speak at various events and seminars about Digital marketing and web design. Recently, our "Achieving Breakthrough Results From the Internet in 2009" seminar in Orlando was truly a great success. We had a packed house of current clients, as well as some local business owners from the Greater Orlando area attend. The seminar provided an overview of Digital marketing and some of the emerging trends for 2009. We touched on such topics as...
Nested GridViews in C#.NET: How to display relational data together
First, you must understand the purpose of a GridView in the.NET framework. A GridView control displays rows of data in a table like structure. It displays one record from the table per grid row. This article explains how you can extend the functionality of this powerful control so that relational tables can be displayed together.
This article shows you how to accomplish such a task. One reason to nest GridViews in.NET would be to display data in a one-to-many relationship. In some cases...
Display Google Base Products in Google Adwords
Google introduced a new feature for Google Adwords advertisers this past week. The new feature allows advertisers to integrate their existing Google Base products into their current Adwords campaigns. By integrating your Google Base products into your Adwords account you will be able to gain additional exposure for your product listings. Once integrated you will see a expandable "Show products from COMPANY NAME" link right under the Adwords ad. Clicking this link displays three products with...