Google Penalty – How to Properly Request Reconsideration
Today Google released a video from two leaders of the Google Search Quality Web Spam Group, Racheal Searles and Brian White, giving their recommendations for creating a good reconsideration request. Their Tips Include: Admit any mistakes you’ve made and let Google know what you have done to fix them. They want you to realize there is actual people who read the re-inclusion request. If you don’t know what your site did to get the penalty the suggest going back and rereading the...
Parsing data in C#
Parsing data in C# is a simple process, and can be done using some basic language syntax. Sub Strings provide this functionality, and when used properly can make data collection, or simple parsing operations a much easier task. First when parsing data from sources such as a web page, it is important to first remove all data at the beginning of the document which is unnecessary, in order to prevent the parsing utility from finding the wrong information. <?xml version="1.0"...
System Integration: With or Without a Website
Wikipedia defines system integration as 'the bringing together of component subsystems into one system and ensuring that the subsystems function together as a system." It is also about "value-adding to the system, capabilities that are possible because of interactions between subsystems." In the application development world, "subsystems" may include a mixture of hardware web servers, database servers, networks and firewalls and software SQL Server,.NET, html, php, classic ASP, etc. A...
Dual Authority – Dual Inline Site Links
UPDATE: Sitelinks have evolved since this post was published. To learn more about what sitelinks are, how they can help your site, and how to implement changes to your website's code to help Google recognize these links, watch this informative video from Matt Cutts. Sales & Marketing Technologies strives to keep you updated on the changes online that could affect your Digital marketing efforts. As Central Florida's most established Digital marketing and web development company, we take it...
Top 5 Reasons Your Business Should Be Blogging
Updated: Feb. 2015 Blogging, or content writing in general, has become an essential part of your business' search engine optimization efforts. Not only does it bring fresh, quality content to your website, but it also allows search engines to better understand what your business is about. Here are five reasons why your business should be blogging right now: #5 – Control What is Said About Your Business Blogging allows your business the chance to inform customers, both existing and...
City Centroid - Local Search Ranking Factor
There has been a shift from Yellow Pages to Search Engines to find local companies and products. According to a TMP Directional Marketing study, the Internet has become the primary source for local research. The study found that 31% of respondents to the study used Search Engines to find local products and services first, with Yellow Pages or White Pages at 30%, Internet Yellow Pages at 19% and Local Search Sites at 11%. The importance of showing up in Google's Onebox Local Search result is...
Automated Spanish Translation System for Websites
Miami Children’s Hospital MCH recently requested the assistance of Sales & Marketing Technologies to provide an effective solution to dynamically translate their English content from their web site to Spanish using the third party vendor, Translations.com. SMT’s in-house Programming team worked closely with Translations.com to perform the initial Spanish translation by building the necessary XML file needed for input into their system. Once the translation was complete, the...
Implementing 301 Redirects on Legacy URLs
The implementation of 301 redirects for legacy URLs is a crucial step in website redevelopment and URL optimization projects. It seems that web development companies that are not strong in Digital Marketing often make the mistake, out of ignorance more than anything, of not properly taking care of legacy URLs, that is of URLs that used to rank on the previous website version but whose content has been assigned a new URL. For example if the details page of a product is now on...
How Twitter Contributes to Globalization
Article Updated: Feb. 2015 In the context of this article, globalization is the integration of views to all parts of the world. Globalization has been, and most likely will always be, an ongoing process that eliminates borders between nations and allows interconnectedness between nations. For example, 20 years ago it would have been very difficult for to speak with someone from across the nation. Now with the Internet, we are able to speak instantly with others not only from across the U.S...
How Small Businesses Are Leveraging Twitter into Sales
The explosive growth of Twitter has made Twitter a mainstream micro-blogging platform. With the estimated 6 million users, businesses find that there are true opportunities to connect with customers and drive sales from their Twitter accounts. Twitter is a free social messaging utility for staying connected in real time. Twitter is considered a micro-blogging platform where you only have 140 characters for your message. An estimated 5-10 thousand new users are signing up daily on Twitter...