How to Improve Content Marketing in 2021
Content marketing in 2021 will continue to be crucial for an effective digital marketing strategy, whether it’s improving your website’s SEO or increasing conversions like purchases and form submissions. However, if you’re not actively improving your content, then you may not be reaping all of its benefits. That’s why Sales & Marketing Technologies has compiled seven tips to help make your content marketing more successful in 2021. Let’s get started! 7 Tips...
Leverage Social Proof to Power Up Your Digital Marketing
Using social proof in digital marketing is effective for inspiring confidence in your business, product, or service. Not only does it boost your credibility online, but it can also convert apprehensive prospects into customers. According to a Bizrate Insights survey, 92% of potential shoppers read at least one review prior to making a purchase. See how you can leverage social proof to power up your digital marketing! What is Social Proof? Coined by psychologist and author Robert Cialdini...
Building Your Email List with Lead Magnets
There are a variety of ways you can build your email list like website popups, discount codes, contests, and of course, lead magnets. Creating enticing lead magnets are an effective way to generate more leads and build your email list, which you can in turn leverage to drive more conversions like purchases, consultations, demos, and more. Learn more about lead magnets and the benefits of email list building for customer acquisition and retention. Lead Magnet Definition A lead magnet is an...
Facebook Ads: Defining Your Target Audience
You can have amazing ad copy and imagery, but if you haven’t properly defined your target audience, then your Facebook ads won’t deliver the kind of results you want. Before launching a campaign, make sure to understand Facebook audiences and targeting so you’ll be able to define the right target audience for an effective campaign. Learn about Facebook audiences and targeting to see how you can optimize your campaign! Facebook Ads Audiences Defining your target audience is...
Digital Marketing Tactics for the Holidays
Is your digital marketing ready for holiday shopping? Now is a perfect time to start implementing holiday digital marketing tactics that will help boost your sales. According to an October 2020 holiday consumer survey, Consumers plan to spend $998 on average on items such as gifts, food, decorations and other holiday-related purchases for themselves and their families. Source: National Retail Federation and Prosper Insights & Analytics Don’t wait until the last minute to start...
Metrics You Should Monitor for Increasing Visitors' Time on Your Website
Generally speaking, when you’re able to keep visitors on your website for longer, a conversion is more likely to occur. That’s why monitoring your Google Analytics’ average session duration, average time on page, and bounce rates are crucial for identifying opportunities for improvement that will increase the time visitors spend on your website. Learn more about these important metrics so it’ll be easier for you to gather data and develop an effective strategy for...
What is a Backlink Profile?
Backlinks are crucial for getting your site to rank higher in Google search results, so it’s important to understand how many backlinks your site has and their quality. With the information in your backlink profile, you’ll be able to develop a link building strategy that will increase search ranking positions and conversions. Learn more about backlinks below! Backlink Profile Definition A backlink profile is the collection of links that direct visitors to your site. In addition to...
Advantages of Outsourcing Your SEO
Getting your website to show up in search engine results for keywords that are relevant to your product or service is crucial for many businesses, but choosing between outsourcing SEO search engine optimization or hiring an in-house employee is less clear cut. In this article, we’ll explain what you need to consider when looking for SEO support and the five advantages of outsourcing SEO to an agency. Factors to Consider As you decide between an SEO agency or an in-house employee...
6 Common Mistakes of Google Business Profiles
Setting up and maintaining a free Google business profile is essential for building trust in your brand and driving customers to your business. Additionally, a Google business profile is an important element of local search engine optimization SEO. If you’re unfamiliar with local SEO, read our local SEO guide to learn how it can help you attract and retain more local customers. However, it’s not enough to just have a profile - it must be accurate and appealing. Find out the most...
What Does a Business Website Absolutely Need?
There’s a lot to think about when creating or updating a website, but there are certain things a business website absolutely needs to be effective and worth the investment. While web design is important, a successful website will have solid web development too. It’s imperative that your business website is built in a way that will enhance your brand’s image and move prospects through your sales funnel. Discover the must-have elements that every business website needs to...