Cybersecurity: Protecting Your Website from Hacks
Websites have become essential for business but being online-based places them at a higher risk of a cyber attack. A hacked website can lead to financial fraud, data breaches, or downtime which is why taking cybersecurity measures is crucial for website protection. Check out Sales & Marketing Technologies’ cybersecurity tips for websites so you can better protect your customers, employees, and business operations from hackers. Hacking Statistics Having an unprotected website is one...
Google May 2020 Core Update: Key Takeaways to Know
Google is constantly refining its search algorithm, culminating into larger core updates - the most recent one happening in May 2020. According to Google’s official blog : Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as core updates. They’re designed to ensure that overall, we’re delivering on our mission to present relevant and authoritative content to searchers. Google's May 2020 core update started rolling...
The Biggest Advantages of Marketing Automation
While there are certain marketing tasks that require a human touch, many processes can benefit from marketing automation which can lift sales and lower customer acquisition costs. By using marketing automation software, your business can streamline, automate, and measure your marketing tasks and workflows to increase their effectiveness and grow revenue faster. See the advantages of marketing automation below to get an idea of how your business can communicate more effectively with leads and...
How to Improve Website Usability
Website usability is key to keeping visitors on the page so they’re more likely to take further action, but there are many different factors that can increase bounce rates like a busy design and slow loading speeds. Here are six considerations that can improve your website usability to make it easier to achieve your digital marketing goals.
1. Navigation
Multi-level dropdown menus and sidebars can make it difficult for visitors to navigate the website, especially on mobile since...
Google Launches Free Tool to Create Short Promo Videos
On April 14, 2020, the Google Ads Blog announced the launch of a free beta tool for businesses to create short promo videos for YouTube. According to the announcement, Given the current environment, many businesses are shifting how they're communicating and interacting with their customers and are turning to videos to make and maintain connections.
Learn more about the ‘Video Builder’ tool and how it’s helping businesses create short videos to effectively promote...
Online Shopping Trends of U.S. Consumers
A recent Google study on global shoppers found that 81% shopped in the past week in an average of seven categories. The study focused on four international markets - the United States, Great Britain, Brazil, and India. In this article, we’ll examine the study’s insights on U.S. online shopping trends to see what motivates shoppers in our home country and what e-commerce sites can do to attract them.
Mature E-Commerce Model
Google states, American consumers represent one of...
6 Crucial Elements of a Content Strategy
Regardless if you’ve never created content before or have been doing content marketing for years, a content strategy will help you achieve marketing and sales goals more easily. An effective content strategy is clear, up to date, and original. It should also include the management of all your content while communicating your brand and expertise. Ideally, there is content created for each stage of the buyer’s journey - awareness, evaluation, and decision - to move potential...
Lead Magnets: Turning Your Website Into a Lead Generation Machine
Right now, your prospects are out there searching for a solution to a problem, which is why your website needs a ‘lead magnet’ that helps them while also generating leads for your business. When you’re able to offer them that first step to a solution, they’re more likely to become a customer. In this article, we’ll explore this powerful digital marketing tactic so you can turn your website into a lead generation machine. What Is a Lead Magnet? A lead magnet is an...
Crisis Communication Checklist for Businesses
Plan for the worse and hope for the best - but are you leaving out the planning part? Your business is too important not to be prepared for the worst like a natural disaster, financial turmoil, or more recently, coronavirus disease 2019 aka COVID-19. Here is a checklist for a crisis communication plan to protect your business or minimize damage from unforeseeable crises. 1. Assess Before you can create a crisis communication plan, you’ll need to conduct a business analysis and risk...
Why Your PPC and SEO Should Work Together
While pay-per-click PPC advertising is effective for driving website traffic, leaving out search engine optimization SEO can end up hurting your campaign’s performance and increasing ad costs. Paid and organic search have many differences, but a big thing they have in common is that they’re both a type of search engine marketing which means they can influence each other - for better or worse. Read on to see why PPC and SEO should work together to achieve better digital marketing...