How to Determine Your PPC Budget
A common question that digital marketers hear a lot is, How much
should I spend for pay-per-click PPC advertising ?
The answer is: it depends. There are many factors that come into play when determining the size that your PPC
budget should be. All you need is a bit of research to get a good estimate.
4 Factors to Consider When Setting Your PPC Budget
PPC advertising allows you to funnel traffic into your marketing systems fast, but your costs can quickly balloon if you're not...
Top 5 Places to Get Reviews Other Than Google and Yelp
It’s no secret that online reviews are important for any business, and acquiring reviews and incorporating them into your overall digital marketing plan is essential. According to Brightlocal's 2020 Local Consumer Review Survey : 93% of consumers use the internet to find a local business 87% of consumers read online reviews for local businesses Only 48% of consumers would consider using a business with fewer than 4 stars It’s no wonder then that big review platforms such as Google...
7 Things to Start (or Stop) Doing with Your Email Marketing
Email marketing is a powerful tool for engaging and
nurturing your audience, which helps your marketing system get maximum results. With over 1.8 billion users worldwide on Gmail alone, email
marketing isn't going anywhere.
Learn our top seven strategies you should start
doing, or avoid doing, to make email marketing work for your business. Email Tips to Improve Performance Build relationships and drive conversions by leveraging email to its full potential. By applying the...
Best Types of TikTok Content for Brands
TikTok's short-form, engaging video format offers unique opportunities for businesses to reach and connect with their audience while showcasing their products, services, and brand personality. If you’re considering adding TikTok marketing to your social media strategy, it’s important to understand the types of content that perform best on the platform. Learn more about TikTok and content ideas to see successful results! What is TikTok? TikTok is a video-based social media app that...
Marketing Systems: The Key to Scaling Your Business
Marketing doesn’t need to be complicated to work — in fact, it generates the best results when simplified and systematized. Many businesses have a strategy, but they often lack or underuse marketing systems to turn those ideas into results. Understanding and improving your marketing systems is the key to scaling your business, especially when faced with massive changes in consumer buying behavior, technology, and competitive threats.
Additionally, it’s crucial that...
How Site Structure Affects SEO (and Ways to Improve It)
A well-organized site structure is essential for a successful website because it makes it easier to understand and navigate your website. Since websites often have multiple pages, it’s vital that the content is organized in a way that makes sense. If your site structure is confusing, then it’ll hinder your SEO search engine optimization and frustrate users. Learn about the importance of site structure for SEO and ways to improve your website’s organization for higher search...
9 Sign-Up Form Design Tips to Increase Conversions
Sign-up forms are a simple yet effective way to increase conversions, grow mailing lists, and learn more about leads, but they must be designed with intention to be successful. Before adding one to your website, make sure your sign-up form follows best practices so it works like a charm rather than a dud. Let’s take a closer look at what your sign-up form should have! Design Essentials for Sign-Up Forms Thanks to website plugins and online tools, it can take just minutes to create a...
Content Marketing Ideas for the Summer
The weather is hot. Kids are out of school. And everyone is ready for a chance to sit by the pool and relax. Does that mean it’s time to ease up on your content marketing ? Not at all. In fact, there are many opportunities to use the season for your digital marketing campaigns. Be sure to recognize which would be most relevant for your brand, and which would be better to tweak accordingly. Here are just a few ideas how: Summer Fun If you’re wanting to showcase some of the lighter...
Improve Local Search Marketing with Online Citations
Local search marketing often focuses on optimizing the website, but an area that’s often neglected is online citations. Citations are a critical ranking factor for local SEO because it helps search engines verify that your business is popular with local consumers. Getting more citations from trustworthy platforms, along with your other optimization efforts, will boost your local search rankings. Learn more about online citations and how to build them to improve your local search...
Why Your Digital Marketing Strategy Needs a Refresh
You shouldn’t set and forget a digital marketing strategy — it requires refreshing from time to time in order to provide value for your business. What worked before in your strategy doesn’t mean it’ll keep working forever. That’s why updating your digital marketing is essential to remain competitive online. Since we’re halfway through the year, now is a great time to check in with your strategy to see what is and isn’t driving results. This is...