3 Top Factors That Affect Bounce Rate on Your Website
Most business owners or marketers that track their website’s success have probably heard of a term called ‘bounce rate’. Bounce rate measures the percentage of visitors who clicked away from your website back to search or to another website right after they first landed on your website. When you have a high bounce rate and customers ‘click and go’, search engines begin to look at your content’s quality as questionable and your rankings can suffer. With this...
3 Ways to Tell If Your CRM Is Working Optimally
Whether you are a Customer Relationship Management CRM newbie or veteran, a CRM is one tool that can really change the way you do business. What is a CRM? According to TechTarget, a CRM tool is technology that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships, assisting in retention, and driving sales growth. The benefits of a CRM include: Organization - Consolidating customer and prospect...
3 Hidden Factors That Might Be Affecting Your SEO
If you’ve decided to read this article, you probably already have some idea of how important search engine optimization SEO is for your website and your business. Despite a huge growth in social media, a ton of people still use search to find solutions to their problems. In fact, the powerhouse that is Google continues to get over 100 billion searches every month. That’s a lot of searching. This drives home the point that although other avenues of driving traffic are becoming...
3 Things Marketers Do That Seem Crazy
Why would a marketer do that? Ever see an ad and wonder, What were they thinking? I know I have. Well, not everything in marketing makes sense until you know the wisdom behind it. Here are three marketing moves that don't appear to make sense... until they do. Why would a marketer spend more on the advertising than they will make on the sale? The reason you would do this is because it isn’t all about the first sale. The number you should focus on instead is the lifetime value of a client...
One Easy Way to Increase the Value of Your Offer
If you have read some of our Tips & Trends articles in the past, you may have seen us refer to Lead Magnets, Tripwires, or Profit Maximizer Offers. These are industry terms for different types of offers that can come from your business. Here is the breakdown of those terms and how they take your customers through your sales funnel. Lead Magnets Lead Magnets are usually the first step in the process to draw in new leads. They are usually free and can include informational or helpful...
How to Capture More Leads with Facebook’s Lead Generation Ads
Updated 4/25/17
These days, people expect to be able to do almost anything and everything from
their phones. Historically, mobile phones were great for discovering new things
or doing research on a business, but it was difficult to capture leads via
mobile.
Facebook’s lead generation ads or lead ads were Facebook’s
solution to that problem.
For the user, Facebook’s lead generation ads are a quick and
privacy-safe way to sign up to receive information from...
Want More Leads? Try Strengthening Your Magnet
Before we show you how to get more leads for your business, let’s take a moment to think about why people would want to give you their information. It’s all about your offer. Why You Need to Think About Your Offer No matter what type of industry you’re in, your customers are searching for a solution to a problem they're facing. And if your business can offer them that first step to a solution, they’re more likely to purchase more from you or purchase a higher dollar...
The #1 Tip For Selling More Products Online
At Sales & Marketing Technologies, we are all about innovation and discovering new digital technologies that can help grow your business. But there’s one simple aspect of marketing that is essential when selling products online – quality product photos. Did you know that 90 percent of all information our brains process is visual? Our brains process visual information no less than 60,000 times faster than text, which is a major reason we tend to remember 80 percent of what we...
ClickFunnels vs LeadPages – Which Landing Page Tool to Use for Your Business
Building beautiful, functional and engaging landing pages is
one of the most important parts of a successful online marketing campaign. Any
savvy marketer knows that once you've done all that hard work to get visitors
to your website, the next big step is to convert them into leads for your
business. You can’t do that without an optimized landing page.
So what exactly is a landing page?
A landing page is a
web page that allows you to capture a visitor's information through...
Top 5 Things to Look for When Gathering Customer Intelligence
When was the last time you talked to one of your customers?
Asking and listening to what your customers say can
give you invaluable insights into their pain points, needs, and the exact language they use to discuss your product or service.
Once you gain their feedback, you can use it to market your
business better by utilizing copy that makes it feel like you’re reading their
minds. But at the end of the day, all these tactics revolve around one thing:
giving your...