The Top Predicted Trends for Digital Marketing in 2015
2015 Online Marketing Trends 2014 has been a wild ride with Google updates, the realization you now have to pay to play for Facebook reach, and content creation becoming more important than ever. As we approach the end of 2014, let's take a look at what has gone on this year and what we can expect moving into 2015. Mobile-Optimization Importance Continues In 2014, responsive design became a priority for businesses as mobile traffic continued to steadily increase with the introduction of larger...
Facebook Like-Gating Ends: What That Means For You
The plug has been pulled on Facebook’s policy for
Like-gating campaigns. Started on November 5, 2014 Facebook no longer allows company or brand pages to offer rewards, gated apps, or app content based
on whether that person has Liked their page or not. The reasoning behind this
change was to encourage people to Like pages based on whether they were truly
interested in the company offering the rewards and not solely Liking the page
to gain access to the content or prices.
Some people...
3 Tips to Make Your Blog Posts More SEO-Friendly
Writing an SEO-friendly blog post starts with the ability to write for your audience. Creating an easy to read and digest blog post will improve important factors that help with your SEO efforts for your website, such as Session Duration and your site’s Bounce Rate. It is also much more likely that your content will be shared if people actually read it and enjoy it, which helps increase your website’s reach. Creating fresh, quality content for your website is becoming increasingly...
How to Use Your SEO Content to Create a Content Marketing Strategy
Does your company have a SEO strategy? Then you should already be creating excellent content that adds value for your customers. But did you know that you could take this existing content and gain even further reach and help with your sales conversion beyond your website by using a content marketing strategy? As we have expressed in our previous article on how SEO has changed, SEO now requires fresh, high quality content to be successful thanks to the Google algorithm Panda update. What this...
Choosing the Right Orlando SEO Company for You
Whether you’re the CEO of your company, or you’ve been tasked with finding the right Digital marketing company for the company you work for, it can be a daunting task to sift through the pages and pages of SEO firms in your area. As an Digital marketing company ourselves, we hear too many horror stories from people walking through our door about bad service and unfulfilled promises. That’s why we made this list of some good and bad things to watch for when searching for an...
How SEO has Changed… and Continues to Change
The Internet has evolved in many ways over the past few
years. As Google’s algorithm sophistication has increased, so have the tactics
used for SEO, probably for the best. Search engine optimization used to be
considered a unique knowledge of how to manipulate Google’s search rankings
with secret, sly tricks that only a select few possessed. Since then, the SEO industry has evolved. It is now a
multifaceted online marketing discipline that no longer relies on these sneaky
tricks...
Does Social Media Marketing Really Work?
Brands and marketers alike have constantly questioned the effectiveness of social media marketing in their overall marketing strategies. While a Gallup poll report states, A clear majority of Americans say social media have no effect at all on their purchasing decisions, there are a few factors that discredit this statement and prove that social media marketing can, in fact, have a positive outcome in your marketing strategy. Here are a few factors to remember: 1. Perspective The Gallup poll...
Say Goodbye to the Yahoo Directory
Its time has come. Once a staple of the Internet, the Google of its time, the
Yahoo Directory is coming to a close.
Yahoo announced the news today that they will be closing the Yahoo Directory
after a 20-year stint. The directory, which before the dawn of Google was a
hand-compiled list of websites organized into topics, is being sent off with a
meager goodbye.
Yahoo’s post
says this:
Yahoo was started nearly 20 years
ago as a directory of websites that helped users explore the...
Google Introduces Structured Snippets as Part of Search Results
Earlier this month it was discovered that Google had begun testing a form of knowledge graph data in the search result snippets. Google is now referring to this added information as Structured Snippets. These structured snippets have been released under many different types of searches. Everything from comic book heroes, popular events, company profiles, and product specifics can have snippet information added through the collaboration between Google Research and the Web Search team. Here are...
How to Boost Your SEO Tactics for Free
Search Engine Optimization SEO doesn’t require a huge budget for small businesses and startups but it does require a major time investment. With Google algorithm updates like Panda, Penguin and others, you need to constantly be on the look out for what will throw off your organic rankings next. If done well, DIY SEO tactics can still have great results. Here are some things that you can do to better your SEO for free: 1. Consistently Maintain a Blog Maintaining an active blog filled with...