Top Tips for Local SEO
If you’re a company that caters to a local clientele - whether it be a doctors’ office, a clothing store, or a restaurant - you want to make sure that people can quickly and easily find you online. To do this, your website will need a local SEO strategy to properly position you on search engines and direct the right traffic to your website. Some of the most important things you need to consider when optimizing your website for local search include: Keyword Research - first and...
Facebook Introduces Graph Search
Facebook is continuing to stay on top of innovations, recently rolling out a test of its new Graph Search capability. Graph search will be an excellent tool for many businesses that utilize Facebook, as it allows your company to analyze and act on new information about your customers that you previously did not have access to. First and foremost, you’ll want to turn on Facebook Graph Search – you can do so by signing up here: https://www.facebook.com/about/graphsearch Once you have...
Facebook Offers Gifting Opportunities
Facebook has been rolling out a lot of new updates recently, such as Graph Search. Facebook has also been eying your status updates for gifting opportunities. What does this mean? Facebook has already been offering the Give a Gift option for people’s birthdays, where you have the option of purchasing your friends a real life gift on their birthday – for example, if you are wishing a friend that has Liked Starbucks on Facebook a happy birthday, Facebook might suggest you purchase...
Optimizing Your Facebook Fan Pages
The optimization of Facebook fan pages has been a point of great debate on many SEO and social media blogs, as different experts argue the best ways to get your fan page noticed. Despite the conflicting ideas, there are some basic ways that you can optimize your Facebook fan pages SEO. Name Your Business Page First and foremost, you need to pick the best name for your Facebook fan page. Google puts the most importance or weight on the first word of your fan page title, so you want to make sure...
Why Should You Use Content Marketing?
More and more, Google is concentrating on content as a factor in how high your website will be ranked. Now, it is more important to focus on the quality of content over quantity – that is, it is better to have a few high-quality pages with relevant information for your users than many low-quality pages. Blogging also remains an important way to increase rankings, as it allows you to post fresh, quality content on a regular basis. How do you write new and improved content? First, you want...
Three Things Marketers can Learn from Media
A recent article in Mashable reviewed some tips and tricks of the trade that those in the media have learned this year that can easily be applied to marketing efforts as well. Here are three of the take-aways: Integration is the way of the future. In applications for a company’s marketing efforts, this means making sure that the marketing plan offers real time branding of your company’s message, and involves many different aspects of marketing – events, advertising, social...
New Communities on Google+
A recent addition to the Google+ platform is Communities. This latest feature integrates with other features such as Google+ Hangouts to allow you to gather members in either public or private communities to hold discussions. Google’s official blog touts the new Google+ Communities as a great opportunity for its users to reconnect with loved ones during the holiday season. Google+ aims to make these new communities as accessible for sharing as communities in real life are, allowing...
Growing Your Email List with Twitter
Email marketing, when done correctly, can be beneficial to your business. Whether it is a monthly newsletter that you send out on a regular basis, or the occasional coupon, unless you have many people opting in to the email list, it will not be very beneficial. One way you can grow your email list is by turning to social media. Some easy ways you can use Twitter to help grow you email marketing lists include: Linking Your Twitter Bio to an Opt-In Page Most Twitter users realize they should...
Are You Properly Using Pinterest for your Business?
We’ve told you before that Pinterest can be a great marketing tool for your company. But are you using it properly? There are a few ways that you can use Pinterest in order to attract customers to your site and make conversions. Think About Your Ideal Client Think about what kind of visual content would attract them - would it be a photo of a beautiful beach for a timeshare company, or an infographic about the current job market for a job placement company? The photo attached to your pin...
Panda Update 21 Released
It was expected - on November 5th, Google added its latest Panda Update to its search engine algorithms. This led to a slight shaking up of the Google results, as there was a worldwide impact on about 0.4% of inquiries, and 1.1% of those inquiries in the United States in the English language. As the 21st Panda Update, it fell into Google’s usual trend of releasing an update every four to six weeks. The 0.04% impact is lower than many other updates - the first Panda Update in February of...