How Can You Increase Your Engagement on Facebook?
So, you created a Facebook page, got some fans…now what? There are some simple tactics you can use to keep up your engagement on Facebook. By using calls to actions, you are able to create an incentive for fans to interact with you on Facebook. Tailor your status updates to ask your fans a question. Whether it be their opinion, a call for stories, or even for advice. The more comments a status update receives, the higher it will be placed in news feeds by Facebook’s EdgeRank...
Google Results: From 10 to 7 Links?
It appears that Google is testing a new way to show its search results, with only 7 results instead of 10 on the first page. It also seems that it is easier for one site to dominate these results. Together, these two things could change the face of Search Engine Optimization SEO, as sites have to fight even harder to get onto the front page. An article at Search Engine Land shows examples of the new search results, depicting how the top Google result now not only features the main page of the...
How to Understand Your Social Media Audience
One of the most important parts of crafting a workable social media strategy is understanding your audience. Unless you are providing your social media followers with information that is useful and relevant for them, they will not be engaged with your social media accounts. So how can you better understand your social media audience? There are a couple questions you can ask yourself when considering your targets. You should focus on the details and demographics of your audience. Where do they...
Google Places Taken Over by Google Plus Local
Over recent months, Google has changed Google Places for Business into Google+ Local. These pages serve as a directory listing for your business that can place prominently in Google search results. They allow you to display photos, videos, reviews, and other essential facts about your business like your address, phone number, and hours. You can also utilize your Google+ Local page to offer your customers real time updates about your business as well as offers they can take advantage of. There...
Instagram Management Added to Hootsuite
Are you using Instagram to reach your customers? Instagram is one of the latest crazes in social sharing, allowing users to share photos with friends and family, adding filters to transform their look and feel, and share to other social networks like Twitter, Facebook, and Tumblr. It also allows its users to tag their photos, and search hashtags so those with similar interests can find you. If you are using Instagram, or are thinking of adding it to your dossier of social networks, HootSuite...
SEO Challenges Will Continue To Rise
The world of SEO, or Search Engine Optimization, is getting more challenging to navigate. Updates to the Google search algorithms, Panda and Penguin, have sent those companies who rely on search engines to lead their customers to their business into a panic. SEO companies are scrambling after spending thousands of hours learning about, applying, and perfecting SEO practices to websites, only to find that Google is changing the game once again, making it difficult for companies to regain...
Getting Your Company Behind Your Social Media Strategy
One of the biggest roadblocks to utilizing social media for your company is the company itself. You have to make sure everyone supports the process, and understands why social media is so important. To have a successful social media campaign within your company, your employees have to understand not only what social media does, but why it is useful and how they can play a role in its success. Social media is a team process. It is important to realize that the entire staff has to buy into its...
How Will Google's Social Search Affect Your SEO?
We’ve told you about Google’s shift to including Google+ results in its searches, and also the controversy that has come from it as other social media outlets fight back. What will it mean for your company’s website, and your SEO? Already, sources are speculating that this social switch to search results could have a bigger impact on Google than even the infamous Panda update, which aimed to remove lower-quality content from search results. This is because not only will...
Google Intergrates Google+ into Google Search
In their ongoing climb up the proverbial social ladder Google has now merged Google+ into its search results. What this means, moving forward any Google + member who is signed in will be able to search the entire web as well as their own Google+ circles. This includes photos and content posts from the Google+ circles of that user. Google is calling this search update Search, plus your World. Their goal here is to try to transform Google into a search engine that not only understands content...
Google + Expands to Include Business Pages
Just when you thought you were getting a handle on Social Media and managing your online reputation, Google has gone and changed the playing field again! Earlier this year Google decided to try again at creating a social network and launched Google+. They set this project up so you could sign in and then invite your friends and family to your circle in order to share with them things you like or found interesting. Unlike Facebook, Google+ was built from the ground up around the idea of being...